Create an eCommerce experience that reflected the brand image of a fun, sun-loving, tropical lifestyle.
Showcase great product imagery combined with rich product information, product relationships and customer reviews.
Increase customer trust with seamless product listings, checkouts and returns that went beyond competitors offerings.
Using competitve analysis from the client, the approach to the eCommerce experience was informed by competitors like Sun Bum and Hawaiian Tropic, but also unrelated brands with innovative, fun and youthful online presences like Urban Decay and Sephora.
Full product listing, checkout and customer center functionality was prototyped, while close cooperation with the business team ensured that a generous returns process was prototyped.
Close cooperation with the business team ensured that a generous returns process was prototyped. Using Walmart and Amazon as inspiration, a process was created that added assurances to customers that they could try products freely and established Australian Golds' competitive presence in the online space.
A pared back, non intrusive design was implemented to highlight colorful and stylish products.
Showcasing new product lines using the CMS and product groupings like the reef-friendlyl botanical line was a critical aspect of the design brief.
Using Razor templates, the CMS platform was customised to showcase Australian Golds' excellent brand imagery.
The site was tailored for mobile users and all pages and email interactions created with this in mind.
Design for this project was intentionally minimalist and the platorm CMS capability expanded in order to showcase the high quality imagery and beautifully designed products of the Australian Gold brand. Flexibility in available CMS formats was of key importance in varying the layout of the site content.
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